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Branding is more than just how you connect with your audience, branding creates an experience.

Branding is more than just how you connect with you audience, branding creates an experience.
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GET THE BLUEPRINT

Branding yourself can be fun. Photoshoots & graphics, finding colors & fonts. It's a great creative outlet, but before you can get to the fun stuff you have to do the hard stuff. 

Let me ask you...

  • What is your brands message?
  • How do you plan to stand out against the bigger names you use & sell?
  • How will you establish a recognizable identity with your target audience?
  • What is your brands message?
  • What do you want your brands over all experience to be?

By answering these questions, you can build a brand that resonates with clients and sets you apart in the industry & your local community. 

"That's [insert name here] she's a pulp riot stylist."  

OR

"You should go to [insert name here] they use Olaplex."

OR even, "You should check out [insert name here] she's famous on [insert platform here]"

People have started to "know, like & trust" you based off the way the products you use perform. 

While there is nothing wrong with this, what happens if you one day break away from that brand? Then who are you & what is your brand about? How will you connect with new clients & other stylists?

 

"That's [insert name here] she's a pulp riot stylist."  

OR

"You should go to [insert name here] they use Olaplex."

OR even, "You should check out [insert name here] she's famous on [insert platform here]"

 

People have started to "know, like & trust" you based off the way the products you use perform. 

While there is nothing wrong with this, what happens if you one day break away from that brand? Then who are you & what is your brand about? How will you connect with new clients & other stylists?

When a new client finds you & starts to dive into your content & captions, they are stepping into an experience. An all encompassing sense of who you are, what you offer & how you'll make them feel. 

  • When your clients journey ends what lasting impression do you want to leave with them? 
  • What sensation or feelings do you want them to come away from this experience with?
  • How can you consistently recreate this experience?